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🪦Lessons Learned from the discontinuation of MSN messenger
MSN Messenger, also known as Windows Live Messenger, was an instant messaging service developed by Microsoft. It was launched in 1999 and quickly gained widespread popularity as one of the leading messaging platforms globally. MSN Messenger allowed users to send text messages, share files, and engage in voice and video calls with their contacts. However, with the rise of smartphones and the emergence of newer messaging apps like WhatsApp, Facebook Messenger, and iMessage, MSN Messenger gradually lost relevance. Microsoft officially discontinued the service in 2013.
MSN Messenger had a significant customer base, with millions of users worldwide, especially during the early 2000s when it was one of the dominant messaging platforms.
Hera are 5 key takeaways for founders from the fall of MSN Messenger:
1. Adapt to Technological Shifts: Stay ahead of technological advancements and evolving consumer preferences to remain relevant in a rapidly changing landscape.
2. Innovate Continuously: Constantly innovate and improve your product to meet the needs and expectations of users, ensuring that it stays competitive in the market.
3. User Experience Matters: Prioritise user experience by offering intuitive interfaces, seamless functionality, and features that enhance usability and convenience.
4. Stay Competitive: Keep a close eye on competitors and market trends, and be prepared to pivot or adjust your strategy accordingly to stay competitive.
5. Anticipate Disruption: Anticipate potential disruptions in your industry and proactively position your product or service to adapt to new challenges and opportunities.
Overall, a combination of technological shifts, intense competition, lack of innovation, platform fragmentation, and monetisation challenges contributed to the failure of MSN Messenger.
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